Michael Levison

Seth Godin: Why Great Businesses Are Bought, Not Sold

In this episode of Built to Sell Radio, Seth Godin, a renowned entrepreneur, best-selling author, and speaker, shares insights gained from his experience, including selling his company, Yoyodyne, to Yahoo! He has authored 21 best-selling books, including notable titles like Permission Marketing, The Dip, Linchpin, Purple Cow, Tribes, This Is Marketing, and What to Do When It’s Your Turn (And It’s Always Your Turn).  Join us as Seth unpacks strategies to make your business more appealing to potential buyers and provides guidance for designing your successful exit.  In this episode, you’ll learn how to: 

Navigating the Emotional Roller Coaster of Selling Your Business

As you consider selling your business, it’s important to prepare for the wide range of emotions you are likely to experience. This journey isn’t just a financial transaction—it’s a significant life change. Here are some thoughts on what you are likely to experience as well as some advice on dealing with it. The Emotional Highs: Excitement, Pride, and Satisfaction Initially, you might feel a rush of excitement and pride. The fact that someone wants to buy your company validates your hard work and success. For owners of family businesses, there’s additional pride in sustaining a legacy. The financial benefits of a sale can also be immensely satisfying, offering the chance to enjoy the fruits of your labor more fully. It’s important to celebrate your achievements. Take time to reflect on and appreciate what you’ve built. Share this moment with family, friends, and colleagues. Additionally, plan for post-sale activities. Think about how you want to use your time and financial resources after the sale. Having a clear vision can help maintain that sense of excitement and purpose, but there is no need to rush into it.  More on this in a minute. The Emotional Lows: Fear and Second-Guessing Amid the excitement, it’s normal to feel fear and second-guess your decision. Concerns about how to fill your time or the impact on your relationships can be daunting. Fear of failure in new ventures or doubts about the sale’s impact on employees and family members can cause significant stress. To address these fears and doubts, seek guidance from advisors, mentors, or peers who have sold businesses. Their insights can help alleviate your concerns.  Open communication with your family and key stakeholders is crucial to ensure everyone understands and supports your choice. Dealing with Regret Regret can creep in after the sale, particularly if you realize your business was your true passion or if new ventures don’t pan out as expected. Indeed, a high percentage of former business owners feel they made the wrong decision. To mitigate regret, avoid rushing into new ventures. Reflect on what you truly want for your future before making commitments. Regularly reassess your goals and desires to ensure that any new endeavors align with your long-term vision. Use any setbacks as learning opportunities to better prepare for future challenges. Your Post Sale Plan – Figure It Our Before The Sale One of the most significant challenges you may face after selling your business is dealing with the void left in your life. For many business owners, their identity and daily routine are deeply intertwined with their business. When that is gone, the sudden emptiness can be overwhelming. This is why it’s crucial to have a comprehensive post-sale plan in place to fill that void and ensure a smooth transition into your next chapter. To create an effective post-sale plan, start by identifying your passions and interests outside of the business. Consider what activities bring you joy and fulfillment. Reflect on hobbies you may have neglected and think about how you can now dedicate time to them. Another important aspect is setting new personal and professional goals. These goals will provide structure and a sense of purpose to your days. Your plan should also include ways to stay connected to your community. Whether it’s joining industry associations, participating in local organizations, or maintaining relationships with former colleagues, staying socially engaged can help you retain a sense of belonging and purpose. Moreover, consider how you want to use your newfound financial resources. Philanthropic endeavors, investments, or starting a new venture can provide a sense of accomplishment and direction. However, it’s important not to rush into any new commitments. Take the time to thoroughly evaluate your options and make sure they align with your long-term vision and values. Creating a post-sale plan is not just about filling time; it’s about reinventing yourself and finding new sources of satisfaction and purpose. By proactively addressing how you will fill the void left by selling your business, you can ensure a more fulfilling and rewarding transition…and avoid the regret that sellers can experience. Selling your business is a transformative event that extends beyond financial implications. By preparing for and managing the emotional journey, you can navigate this transition successfully and create a fulfilling next chapter in your life. Understanding Your Readiness Get your Personal Readiness to Exit score (PREScore) here.  It will give you great insight on where you stand on the issues referenced above. Additional Resources To further support you in this journey, check out the following resources: – Books: “Finish Big” by Bo Burlingham, “Built to Sell” by John Warrillow. – Websites: Exit Planning Institute, Small Business Association (SBA). – Support Groups: Entrepreneurs’ Organization (EO), local business networking groups.

Exit, Rest, Restart: Rob Walling on Navigating the Entrepreneurial Lifecycle

At the age of 41, Rob Walling sold Drip, an email marketing software, for enough money that he “would never have to work again.” His only problem? Figuring out what to do next. In this special edition of Built to Sell Radio, we explore how to redefine your purpose and find happiness and fulfillment after you exit your business. You’ll discover how to decide when to sell your business, calculate your minimum number, manage your mental health during an earn-out, leverage “The 6th Month Rule,” spot the early warning signs of entrepreneurial burnout, and more.

How Lloyed Lobo Bootstrapped His Way to a $23 Million Exit 

In 2017 Lloyed Lobo and his partner, Alex Popa, founded Boast, a software application designed to simplify the process of applying for research and development tax credits. The bootstrapped company struck a chord with customers that found the process of applying for R&D tax credits cumbersome. By 2020 Lobo and Popa had built Boast to more than $5 million in revenue when they agreed to a $23 million majority recapitalization from Radian Capital. In this episode, you’ll discover how to capitalize on the credibility of big-name speakers to elevate your brand.

Why Thomson Reuters Paid $124 Million For Pondera Solutions

When Jon Cross founded Pondera Solutions in 2011, his goal was to reduce fraud in U.S. government programs like Medicaid and unemployment insurance. By 2020 Cross and his partners had built Pondera to more than $9 million in annual recurring revenue when they received an offer from Thompson Reuters for a reported $124 million. In this wide-ranging interview, you’ll learn how to take some chips off the table while still benefitting in the upside of a majority re-capitalization, Recruit experienced employees for less than market, and more.

Minority vs. Majority Partners with Mark Ferrier

Mark Ferrier built the marketing agency TRAFFIKGROUP to more than $2 million of EBITDA before it was acquired by the private equity group Onex in an eight-figure exit. In this first of a two-part interview, Mark shares the story of how he got started in the marketing agency world and how a rift with his former partners left him on the wrong end of a $2 million lawsuit. You’ll learn how to get alignment with your majority partners, buy out your partners, and more.

How Mark Ferrier Grew TRAFFIKGROUP to $2M EBITDA and Scored an 8-Figure Exit

Mark Ferrier founded the marketing agency TRAFFIKGROUP and grew it to over $2M in EBITDA before agreeing to be acquired by the private equity group Onex in an eight-figure exit. Mark decided to sell when a friend revealed that most founders end up wishing they had sold 50% sooner for 25% less. This episode is packed with wisdom for service-based businesses, including how to drive employee engagement with a “Holy Crap” fund, buy out minority partners, and more.

The Acquisition Entrepreneur

This week, we continue our series called Inside the Mind of an Acquirer. We started this special series of interviews with acquirers because we want you to understand the perspective of the person across from you in a negotiation to buy your business. This week, we sat down with Bakari Akil, who has acquired two $30 million businesses and now teaches Cornell MBA candidates about entrepreneurship through acquisition. You’ll learn how to accelerate growth through acquisition, and more.

How Core Values Helped Jay B Sauceda Build and Sell a $14 Million Business 

J.B. Sauceda built a logistics company that helped brands like Howler Brothers ship online orders. At their peak, Sauceda’s company had a 150,000 square foot warehouse, 150 employees and was on track to hit $14 million in annual sales when a fateful meeting at an industry conference led Cart.com to make an acquisition offer Sauceda couldn’t refuse. In this episode, you’ll discover how to recruit hourly workers, write job descriptions that garner attention, and more.

Lessons From 3 Failed Attempts to Sell Greenpath with Josh Anhalt

Josh Anhalt started GreenPath Energy in 2007 to help oil and gas companies detect methane leaks in their pipes. Over the years, Josh tried and failed to sell his company three times only to have each deal thwarted for a different reason. By 2023 GreenPath was generating more than $8 million in revenue when they finally agreed to be acquired by a competitor for around 7 times EBITDA, 90% of which was paid in cash with the balance paid in stock of the acquirer. In this episode, you’ll learn how to avoid having your deal fall apart at LOI, negotiate with a competitor, and more.