Minority vs. Majority Partners with Mark Ferrier

Mark Ferrier built the marketing agency TRAFFIKGROUP to more than $2 million of EBITDA before it was acquired by the private equity group Onex in an eight-figure exit. In this first of a two-part interview, Mark shares the story of how he got started in the marketing agency world and how a rift with his former partners left him on the wrong end of a $2 million lawsuit. You’ll learn how to:

  • Get alignment with your minority partners.
  • Buy out your partners (without sabotaging your business).
  • Use a shotgun clause in your shareholder’s agreement.
  • Distinguish between a non-compete and a non-solicitation agreement.
  • Protect your reputation through a lawsuit.
  • Structure your partnership agreement to protect the value of a service business in a dispute.

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