In 2017 Lloyed Lobo and his partner, Alex Popa, founded Boast, a software application designed to simplify the process of applying for research and development tax credits. The bootstrapped company struck a chord with customers that found the process of applying for R&D tax credits cumbersome. By 2020 Lobo and Popa had built Boast to more than $5 million in revenue when they agreed to a $23 million majority recapitalization from Radian Capital. In this episode, you’ll discover how to:
- Capitalize on the credibility of big-name speakers to elevate your brand.
- Digitize a manual service.
- Understand your ideal customer profile (ICP).
- Leverage events as a marketing channel.
- Use a round of growth equity to de-risk yourself (while still playing the long game).
- Avoid a single point of failure business model.
- Escape the feeling of irrelevance that often accompanies selling your company.