Michael Levison

Optimizing Value Strategies to effectively Sell a Minority Business Enterprise (MBE)

The owners of Minority Business Enterprises (MBEs) have their own unique array of issues when they have to sell or closing their business. The strict demands to obtain MBE certification, the small buyers, reliance on government contracts, and a high concentration of customers can have a significant impact on the value and viability for an MBE. By proactively dealing with these issues and employing advanced methods, MBE owners can position their companies for a successful sale and increase the value of their business. Navigating MBE Certification Requirements MBE Certification is a stringent procedure that requires a business to be controlled, operated and managed by people who meet the definition of minority in accordance with federal guidelines. The strict criteria, which include ownership percentage, control over operations, independence, and personal net worth assessment, could significantly limit the potential buyers. Buyers may be reluctant to buy an MBE in the event that they are unable to satisfy the requirements for certification and losing the MBE status could adversely affect the company’s competitiveness and ability to access certain opportunities. To overcome this issue, MBE owners should proactively interact with prospective buyers to educate them on the benefits and requirements for MBE certification. Through demonstrating the value of MBE status and providing advice on how to maintain MBE certification, MBE proprietors can increase their buyer pool and boost the value of their companies. Multiplying Revenue Streams Many MBEs rely heavily in corporate purchasing programs or government contracting that aim to diversify the vendor base. While these programs offer beneficial opportunities, they may also be viewed as a risk by prospective buyers. To reduce the threat, MBE owners should actively investigate other revenue streams to diversify their client base. This might mean expanding into new markets and developing products or services, or entering into strategic alliances with non-governmental entities. Through reducing dependency on a single source of revenue, MBEs can demonstrate resilience and flexibility, making companies more appealing to potential customers. In addition, MBE owners should consider adopting sophisticated financial strategies, including hedges and risk management, to help reduce fluctuation in their revenue and enhance the perception of security of their business. Utilizing MBE Certification Although MBE certification is an obstacle, it could be a great benefit in the selling process. MBE certification opens doors to diverse program for supplier diversity or corporate efforts, broadening the potential buyers you can attract and increasing the value perception of your company. To maximize the advantages that come with MBE accreditation, MBE owners should proactively participate in programs for diversity of suppliers and corporate initiatives, establishing connections and proving the value of their business. Through actively advertising your MBE status and taking advantage of advantages of being certified MBE owner, you will increase the exposure and appeal of their business to prospective buyers. Needing Expert Advice If you’re an MBE entrepreneur seeking to increase the potential of the company and prepare to sell, start today. Perform a thorough assessment of your income streams, buyer pool, customer base, the MBE’s status, and certification. Find areas of weakness and formulate a strategy to deal with them. Find guidance from seasoned advisors or consultants who specialize in the transition of minority-owned businesses. Their experience can be valuable in the process of selling and keeping MBE certification and presenting your company in the best way to prospective buyers. Also, think about collaborating with financial advisors to devise sophisticated financial strategies that will increase profits for your company. The difficulties faced by MBEs aren’t at all insurmountable. Many minority-owned businesses have overcame these hurdles and made success in their exits. The key is proactive planning as well as strategic execution and creating a flexible and resilient business model. By addressing the specific issues early, implementing sophisticated strategies, and obtaining advice from experts, MBE owners can position their businesses to be successful over the long term and have an attractive exit option.

Podcast: How to Turn 3x EBITDA

How to Turn a 3x EBITDA Offer Into 5x

Jeff Archibald founded Paper Leaf, a company specializing in developing websites, mobile apps and custom software. By offering a narrow scope of services to a variety of verticals, Paper Leaf built a reputation for handling challenging projects that generalist agencies couldn’t. Jeff’s commitment to simplicity and effective forecasting played a significant role in Paper Leaf’s success. He used fixed payment contracts to ensure steady cash flow and offered a limited number of technologies, allowing his team to become experts. These practices stabilized the business and made it attractive for acquisition.  When approached by ZGM, a marketing firm, Jeff initially received a 3x EBITDA offer. Through a creative earn-out structure, Jeff ultimately received proceeds of equivalent to around 5x EBITDA.   You’ll Discover How To: 

Nicole Osmer on selling her $10M agency

companies in medtech, biotech, and digital health. Nicole grew Health+Commerce from $1M to $10M in annual revenue over seven years. Along the way, Nicole received an acquisition offer that seemed too good to be true. It turned out it was, and the deal fell apart. Nicole picked up the pieces, and in March 2024, Health+Commerce was acquired by Trinity Hunt-backed Supreme Group. In this episode of Built to Sell Radio, you’ll discover how to:

Exiting Mainstreet: Michael Lynch on How to Sell a Smaller Business

In this week’s episode of Built to Sell Radio, John Warrillow interviews Michael Lynch, the creator of TinyPilot, a hardware device that allows users to remotely control their computers without installing any software.   Like most small companies, TinyPilot was a Main Street business with around $1 million in revenue and roughly $250,000 in profit, so Michael’s story is a revealing snapshot of a typical exit for the majority of small businesses. In this episode, you’ll discover how to: 

Podcast: Transforming a Personal Brand

Transforming a Personal Brand into a Sellable Company with Amazon Guru Kiri Masters

In this week’s episode of Built to Sell Radio, John Warrillow interviews Kiri Masters, founder of Bobsled Marketing. Kiri’s marketing agency specialized in helping companies merchandise their products on sites like Amazon.com and Walmart.com.  Kiri successfully transformed a significant social media following into a valuable company. In this episode, you’ll also learn how to: 

Future Sale In Mind? Why You Should Start Preparing Your Data Room Now

When it comes to selling a business, starting early with your data room preparation can save a lot of time and money, making the overall process smoother and can lead to a better end result. Early preparation helps address the myriad of information requests that can be very time-consuming, ensuring everything is in place when potential buyers start their assessment. For those that may not be familiar with the term, the data room is a centralized repository of all the information, corporate records, and documents that a prospective buyer might need to properly assess your business. Think of it as a comprehensive resource that showcases the strength and potential of your enterprise. Starting early with your data room preparation offers several advantages: Key Components of a Comprehensive Data Room To build an effective data room, you need to include several critical components: While preparing your data room, securing sensitive information is, of course, important. Initially, it’s sufficient to organize this information on your company’s internal systems with restricted access. Once the sale process begins, your business broker or investment banker can implement more stringent security measures using specialized platforms that efficiently control who sees what information. Leveraging Professional Advisors Most small businesses do not typically produce the detailed information and analysis that buyers seek. Financial advisors can help prepare these documents, ensuring they meet buyer expectations.  Legal Counsel can help review and organize documents, ensuring compliance and completeness.  This review often reveals deficiencies that need to be addressed.  Also, engaging a business broker or business consultant early can streamline the entire process. They bring expertise and experience, helping you anticipate and meet buyer needs. Download Our Data Room Checklist Ready to take the next steps? Download a data room checklist to help you compile the correct documents in preparation for your business sale.

Podcast: The Psychology of Entrepreneurship with Bill Hudenko

The Psychology of Entrepreneurship with Bill Hudenko

Have you considered the psychological toll of building your business?   In this week’s Built to Sell Radio episode, John Warrillow sits down with Bill Hudenko, a psychologist, Dartmouth professor, and serial entrepreneur, to discuss the psychological impact of building and exiting a business. Bill shares his personal journey through multiple exits and offers insights into the mental health challenges that come with selling your life’s work.   As someone who has experienced these challenges firsthand, and as a professional with access to extensive data, Bill provides practical advice on how to avoid the common mental health pitfalls associated with selling your business.   In this episode, you’ll learn how to:

Podcast: Exiting a Family Business on Top with Tom Deans

Exiting a Family Business on Top with Tom Deans

In this week’s episode of Built to Sell Radio, we are joined by Tom Deans, a renowned expert on family business transitions and the author of the trilogy, Every Family’s Business, Willing Wisdom, and The Happy Inheritor. Drawing from his extensive experience, Tom shares invaluable strategies to help you navigate the complexities of selling a family business.  In this episode, you’ll learn how to: 

How Connor Tomkies Led SupportNinja to an 8-Figure Exit

How Connor Tomkies Led SupportNinja to an 8-Figure Exit

This week on Built to Sell Radio, we feature Connor Tomkies, founder of Support Ninja, who shares his story of transforming an outsourcing firm into an industry leader. SupportNinja provides outsourced customer support services, handling tasks such as customer experience, social media management, and technical support.   In this episode, you’ll learn how to: 

Inside the Mind of a Venture Capitalist with Stanford’s Ilya Strebulaev

Inside the Mind of a Venture Capitalist with Stanford’s Ilya Strebulaev

In this week’s episode of Built to Sell Radio, we are joined by Ilya Strebulaev, a leading expert on venture capital and private equity and author of The Venture Mindset. Drawing from his extensive research and teaching at Stanford’s Graduate School of Business, Strebulaev shares strategies to help you think like a venture capitalist and make smarter business decisions. In this episode, you’ll learn how to: Whether you want to attract the attention of a venture capitalist or just think like one, this episode is for you.