How Aaron Leibtag Got $15 Million for a 15-Employee Company

Aaron Leibtag cofounded Pentavere Research Group, a digital health company that identifies patients not receiving the medications or interventions they should be receiving because critical data is buried in a patient’s electronic health record.

Despite having just 15 employees, they attracted an acquisition offer that valued Pentavere at $15 million. In this episode, you’ll discover how to:

  • Find a strategic acquirer.
  • Get an acquirer to focus on future potential rather than historical EBITDA.
  • Avoid re-trading by leveraging radical candor.
  • Avoid having your proceeds locked in a risky earn-out.
  • Evaluate the difference between debt and equity in a term sheet.

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