Exit Story: How Grace & Stella Survived a $28M Setback to Sell for 5.8x EBITDA

Imagine personally guaranteeing millions in debt to fill a $28M order—only to have it yanked at the last minute. It nearly bankrupted founder Adi Gullia as well as Grace & Stella. Yet he overcame it all and sold at a 5.8x EBITDA multiple.

In this episode, you’ll learn:

A surprising strategy to minimize the impact of a bad year on your valuation—by creating three versions of your P&L.
• How to navigate supply chain risk when rapid growth forces risky bets.
• How to sidestep the “Amazon seller discount” and protect healthy margins (like selling a 65¢ product for $13.95).

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